Retail International Group is committed to investing in the North African region. This investment is underpinned by a belief in the development and integration of consumer culture amongst the North African people, a people which are passionately pulling their countries in a more globalized and modern direction. This is clearly shown by the slow but steady integration of democratic institutions.

Retail International challenges itself to pioneer the front line of North African consumer culture by:

  1. Competing in all the various market segments within the fashion retailing industry and thus growing brand portfolio accordingly.
  2. Increasing depth of operations and franchises across the Maghreb and certain sub-Saharan markets.